Monday, 12 January 2015

My Folder Design

After completing plans for the designs of my business card and envelope, I need a folder that follows on from them in terms of the design and functionality

After thinking about how the folder could fit a business card and an envelope into it, I decided that the below layout would work best.

When it's shut the acetate space taking it's usual space in the thinner left column of a golden ratio divided grid. This will allow some variation in the content behind the acetate because it won't be aligned over the pocket.

The left side of the left page will have a pocket for the business card to sit in. Ideally the top of the business card will align with the top of the acetate when it sits in the pocket, although this could be difficult.

The pocket for the envelope will be much bigger than it needs to be, so that after the envelope has been removed, A4 paper can be put in it.


The size of the pocket on the right will also be determined by the golden ratio, although it probably won't be as simple as splitting it into 2 columns and rows though, as then the flaps would be really big and would look a bit bulky and ugly. This is something I can't really judge until it comes to producing the physical copy.

The envelope has a 3cm border around its edges, it seems logical to take this forward for the sake of consistency, and the grid will be divided up from there. The means that the total size of the closed folder will be 27cm x 35.7cm. I took this into InDesign to get the scale right and see if this set up was feasible.



Given that this set up works, I worked on the front and back cover of the folder, based on the layout of the envelope and business card. They'll look like this.

 

 

The text on the front has been scaled up from the envelope to fit the width of the column, with the logo being a size where the height fits the row. Contact information is on the back to keep the front as clean as possible, it's done in 11pt text as it fits the column width well whilst also being a fairly standard readable size.

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