John suggested that we'd put the cart before the horse in this project so far because we'd not sorted out what sort of company we'd be or any of the logistical things like that. This is my fault because the logistical side of things is my responsibility.
We did know enough about our company to give John an informed understanding of it though, as before the meeting with him Liam and I had run through some questions Alex presented us with that might be things that John brought up.
A summary of the information that we relayed to John is below:
- Our target market would be small businesses and individual entrepreneurs in order to establish long term working relationships.
- We'd reach them through social media and networking events and, would entice them to approach us by offering reduced rates to first time customers.
- The service the company would offer are Branding, Web/Screen Design, Print Design, Photography and Illustration.
- The advantage that we'd have over competitors would be that each client would have an assigned member of the company as a point of contact. That person would be assigned based on the nature of the project, for example, if it was a branding project Alex would be the point of contact. This would encourage communication within the company as we'd all have to be aware of what was going on incase someone was ill or unable to work for any reason.
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