Photo's of the signed forms:
This evening Alex showed us load of iterations of how the logo could look, building on it each time using the suggestions that the 4 of us through at him in our group chat on Facebook. This shows the progression of the logo:
We think the logo works well because it has a classic look about it with a modern twist informed by the nature and concept of the business. The contrast between the use of a strong and bold serif font with a fine and minimalist sans serif gives the right sense of balance between tradition and contemporary. The imagery backs up the concept whilst still maintaining the basic idea that the company is a modern design company.
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