My Logo and How It's Affected My Business Card

Continuing the development of my business card from the other day.

Logo

I developed this as my logo.

I started off by looking at how the letters say next to each other. Obviously they can join onto each other like shown on the left, but that's pretty boring. I looked at using one of the angled lines on the M for the spine of the B by shearing the B, but that made the B look elongated and ugly, as well as the left side of the M looking like it stuck out a bit.

To try and get round this I looked at adding the second vertical back into the M, but that created an A shape in the middle, which could have been confusing. Had I had a middle name that begun with A, this would've been pretty perfect. I then looked at removing that area completely and trying to work a bit more with negative space, which looked better.

I used the pen tool to go over the line, as this allows me to keep a consistent line width, as well as making it thinner to make it more elegant. But I noticed that it was looking quite rectangular and less square than I wanted it to, so I made it narrower and put it inside a rounded square. I used a rounded square because of the curves on the B. Making the letters thinner made the shapes of them more distinguishable, but the box round it made it more complicated than it needed to be, so I got rid of the box, and was happy with it.

How This Affected My Card

I added the logo next to my name, as positioning it there makes it clearer what it is. Because of how thin the lines in the logo are, I decided to change the font on the rest of the card from Helvetic Neue to Gotham, as the more rounded natures of the letters work better with my logo. My name is in light to make it less bold than the logo, and the rest of the text is in thin to make it even less bold, as this helps the hierarchy. I increased the size of the smaller text to make it more legible, after messing around with point sizes I found that by having the smallest text a 7.35pt, it was vertically aligned perfectly with my logo, which made me very happy as it frames it quite well in your eye.

I wrote yesterday about how I was going to use black paper for the back of my business card. Having looked at how this would look compared to white paper, I've now changed my mind, as I think the black is too overpowering, and the white works better for continuity.