My Business Card Design

Carrying on from what I did yesterday, I looked into how I could make my business card stand out and be a bit different to a regular business card.

I was given the below present for Christmas to bring back to my house in Leeds as I can't have a fish tank there.

It gave me the idea that in the smaller column of my business card I could create a little scene that makes use of the 3 layers of fold I have, and this would really go along with the concept of background, mid-ground and foreground.

These two business cards for photographers gave me the idea that I could print on acetate to create see through areas, which means that when the folded areas build up on top of each other, the areas that have the scene printed on will look more like a foreground, mid-ground and background. This would however make the colour in the other areas inconsistent because of how the translucency would build up, and that's not something I want to happen.

PHOTO OF PRECISION PRINT BUSINESS CARD

The business card that I kept from when we visited Precision Print last year gave me the idea that I could sandwich the acetate between two layers of thin paper, as this would only give me the issues of translucency where I wanted them for the effect. This would make it more difficult to fold though, and so it's important that the other layers are only thin paper, to make it still foldable. Having three layers will make the business card sturdy.

       

I extended the InDesign document to 3 pages, 1 for each of the stocks. The left one will be the white paper, the middle being the acetate, and the right one being the back of the black paper. The black lines and squares will be guides for where I have to trim down the material or cut out sections.

 









These are the three vectors I made for the business card. I wouldn't normally be up for making such a complicated vector such as the plant, which is why I kept it to one colour. I learned a couple of tricks in illustrator while doing these, especially useful was how to use the Live Paint tool, which is incredibly useful. I decided to use a blue tang and clown fish as these are well known and recognisable fish from Finding Nemo, which has connotations of light-heartedness due it being predominantly a childs film.

The result of all this is that my business card will look something like this when it's flat, which I'm pretty happy with, I think it communicates what I wanted it too, although I feel like it will do so to a much better extent in a physical printed format. I do feel like I need a logo though, but that's something I'll address tomorrow.