Discussion About The Evolution Print Business Card

I got the photo's for evolution prints business card from a friend who is doing a work placement there. He asked what I wanted it for, and I explained that I wanted to use the back of the card as an example of what I wanted to avoid in my own branding.

This is the evolution print business card.

I was having a discussion with my housemate last night about which side is the front and which side is the back. He argued that the circle was the front, as it would get your attention, and you'd turn it over, I said that if I was handed a card with a big black circle on it, I'd think "what the hell is this", and turn it over feeling confused. I said that if you were handed it with the information facing you, you would immediately know it was a business card, and then turn it over out of intrigue. 

He then pointed out that this business card was for a printing company, and so is aimed at a graphic designer, not the general public, and so the abstract minimalism would probably be found just as intriguing to most graphic designers as text would anyway, and that I tend not to see things from that point of view as much as I probably should do, which is a valid point.

I suppose it all comes down to knowing who you're audience is going to be. At this stage in my "career", any potential business I get will likely be from smaller shops that want a clear understanding of what I can do, not something abstract and conceptual such as this, and I probably should've explained that better in my last post.